As with most other media used for advertisement message delivery, television and radio offer distinct advantages radio and tv are five of the media that form what are commonly referred to as the traditional media. What is the difference between meritsandstrengths and what is the difference between demerits and weaknesses. Television has been used as an advertising medium nearly since the day the device was introduced at the new york world's fair in 1939 television -- and its ability to help marketers reach a mass audience -- quickly established itself in american households, write the authors of the book.
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Group discussion, debate and lecturette topic: merits and demerits of tv.
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